Quibi Launch: Good, Bad, Meh
The entire model of the shortform programming streamer founded by Jeffrey Katzenberg and Meg Whitman was built around providing viewers with “quick bites” — the name, pronounced “Qui-Bee,” therefore really ought to be “Qui-Bye” — of drama, comedy, unscripted content and news that could be watched on your phone during pauses in ordinary life: mid-commute, waiting for a meeting to start, etc. With much of the population in quarantine, “ordinary life” is wishful thinking. However, shut-in audiences are hungry for content, and Quibi surely has that in abundance.’
