Tracking The Music We Listen To
Scary or amazing or both: Adobe Analytics — a set of analytics tools used by large media companies including Spotify, Pandora, Time Warner, Viacom and CBS Interactive — launched a spate of new features Tuesday for its clients to gather an unprecedented amount of information from users’ audio-streaming habits. These metrics include meticulous streaming measurements and a machine-learning tool that detects patterns and can identify the “most valuable segment of listeners†on a platform.’
