Diversity Pays Off At The Box Office
Well, duh. A new study finds: “While women, people of color, LGBTQ folk and other historically marginalized communities in Hollywood continue to insist ‘diversity pays,’ the box office success of films with diverse casts such as Hidden Figures ($230.1 million worldwide) and Get Out ($251.2 million worldwide) is inevitably deemed a ‘surprise.’ A new study and database crafted by Creative Artists Agency, however, is aiming to take some of the surprise out of box office performance, noting that across every budget level a film with a diverse cast outperforms a release not so diversified.â€
