Abba Announces Virtual-Experience Event
God: “Mamma Mia!” finally exits Broadway and we have to endure this. It still seems unlikely a full public Abba reunion will ever happen, but the Swedish quartet are pushing themselves back towards the spotlight. Four months after they performed together for the first time in more than 30 years – at a private gala event in Stockholm in June – they have announced that they will launch a “virtual and live experience†next year. The project, in partnership with Spice Girls svengali Simon Fuller and Universal Music Group, is being billed as “a groundbreaking venture that will utilise the very latest in digital and virtual-reality technology … which will enable a new generation of fans to see, hear, and feel Abba in a way previously unimagined.”
