“In The Future, We Will Photograph…
“…everything and look at nothing.” That’s the provocative headline on Om Malik‘s piece about Google’s decision to make the photo-editing program Google Nik available for free. Malik writes that Google’s comments on its decision ‘reflect the reality of our shifting technologies. Sure, we all like listening to music on vinyl, but that doesn’t mean streaming music on Spotify is bad. Streaming just fits today’s world better. I love my paper and ink, but I see the benefits of the iPad and Apple Pencil. Digital photography is going through a similar change, and Google is smart to refocus.’