Taylor Swift More Popular Than Most TV
TV may not be the biggest audience driver for much longer: New Nielsen research commissioned by Vevo shows that music videos from well-known artists routinely gather equal if not bigger audiences than network TV shows. Variety says: ‘Case in point: Taylor Swift’s catalog of music videos had a bigger audience than all but one network TV show during the week that Swift’s “Bad Blood†music video was released last year. 18 million U.S. viewers watched Swift’s videos over the course of seven days when “Bad Blood†was released, a number that was only surpassed by “NCIS: Los Angeles.‒
