What The Hell Is “Lust Vodka”?
One of the key selling points for vodka is that it’s less likely to give you a hangover than brown liquors such as aged whiskey and rum, likely because vodka has lower levels of chemicals called “congeners” that contribute to headaches and nausea the next day. Rare indeed, then, is the vodka that gives you a headache before you even take a sip — just from reading its marketing materials. But that’s exactly the effect of Lust Vodka. In a recent press release, the brand — which launched in 2014 and is based in South Florida — claimed that its vodka “may increase sexual desire in women.” No, it’s not infused with flibanserin, the so-called “female Viagra.” Nor does it contain other theoretical aphrodisiacs, like oysters or nutmeg. Instead, the purported libido-boosting effects of Lust Vodka derive from alcohol — which, of course, is found in all distilled spirits — and “the power of suggestion.” The manufacturer of the vodka, a sexily-named group called Alko-Plus, says that just reading the word “Lust” on the bottle is enough to get women in the mood. Does it need to be pointed out that trying to seduce women using this vodka is probably not a winning strategy? Probably not. But to put a finer point on it, let’s be clear to all the women out there: If a suitor tries to use this technique, run away. Immediately.
