It’s Not TV: It’s “Premium Video”!
The big networks have been staging their annual “upfronts” around New York the past week, trying to interest Madison Avenue in their future wares. But network execs more and more are shying away from calling their industry “television.” Because that’s, you know, so 20th century. Instead, execs like NBC’s ad sales chairperson Linda Yaccarino — speaking at NBC’s event, which featured top exec Bob Greenblatt accompanying Dolly Parton — calls it “premium video.” You say art films; I say nudies.
