Latest Trend: Food Trucks To Promote TV

I’m starting to hear about and to see more and more food trucks plugging around the streets of New York and Los Angeles to promote television shows. In New York, there’s an “Orange Is The New Black” mobile that sells swirl ice cream and fruit pies. In Los Angeles, there’s a truck promoting Spike TV’s show “Frankenfood” (pictured). This vehicle gives it away for free. Think it will be popular? Duh.

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