Just In Time For The High Holy Days
Scroll past images of showering models in mesh bodysuits and bare-faced girls in just-long-enough hoodies on American Apparel’s Tumblr, and you’ll find a surprising sight: a playful model sporting–along with classic menswear–perfectly curled earlocks, a chest-length beard, and a large, round fur cap. In one, he’s playfully sprawled on what appears to be a white-sheeted mattress, one hand under his cheek, the other on his hip. Sassy. If American Apparel is notorious for its hipster-next-door models, Yiddish-speaking Yoel Weisshaus (pictured) is simply representing your quintessential Hasid next door. The company’s notoriously scandalous past advertisements seem to butt heads with the high value Judaism’s most conservative sects put on modesty — a point Weisshaus isn’t too concerned with. “Why would there be a conflict? It’s just a photo.â€
