Offensive Bra Advertisement?
According to a new Target Australia ad (see above), 85 percent of women do not know their true bra size. The retailer enlists British TV host Gok Wan to deliver this statistic and to tout the store’s comprehensive bra fitting services. Amazingly, in the space of Target’s 30-second ad, Wan manages to tick off the product’s target demographic.
“I’m all about your assets,” the TV personality pledges at the commercial’s onset. After sharing Target’s services with the audience, he says, “Your bangers will never feel more loved.”
While “bangers” is often used in the UK as a slang term for “breasts,” it’s also another word for “sausage.” For plenty of Aussies watching, Wan was likening a woman’s body to a piece of meat.