One Direction Boys Launch Nail Polish Line
One Direction’s new single, “Best Song Ever” (it isn’t), is immediately popular. And the lads have millions of tween fans. So why not extend the brand? Unfortunately, the group’s new product — nail polish — isn’t aimed at kids like them: boys who wanna glam rock around. Although I’m sure a few guys will sample a dab. No, it’s for all of One Direction’s real-girl followers. If the singers want to return us to the Ziggy days of 40 years ago, they are going to have to get a little more unisex with it.
