How Female Indie Artists Are Reshaping Stardom
by Oscar Raymundo
Pop music has never been cooler, yet it’s still hard out there for an up-and-coming female pop artist. There’s the pressure of always having to stay current without becoming a copy, along with the scrutiny of proving your authenticity to the discerning audiences of the 21st century. Even carefree, dance music has to come from a genuine, artistic place nowadays.
“You have to trust yourself,” Victoria Hesketh, you know her as Little Boots, told me. Her new album, Nocturnes, came out on May 6 via On Repeat, the record label she started. “It can be very difficult when there is a lot of pressure and expectations on you and you want so badly to do well. If you have good ideas and write good songs and work hard people will have respect for you.”
As the year when Grimes played at Coachella and Little Boots self-released her sophomore album, it’s ripe to talk about how emerging female musicians used the Internet and live shows to prove themselves in the music industry while retaining their artistic edge.
Featuring this trend, Grimes and seven other women individually grace the cover of HUNGER’s Spring/Summer issue. “I had begun to notice a pattern emerging in film and fashion, but most notably in music; where people (most obviously, young women) were taking control of their creative lives and output in a way I hadn’t seen before,” editor-in-chief Rankin told MTV Style.
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