Shazam Now Works Much Faster
Shazam, the content-recognition app developer, has finally added a critical feature that media companies and advertisers have been seeking for years — the ability to ID songs, TV shows and ads without having to be told. Until now, every time users wanted to “Shazam†a song or TV show to get more info, they have needed to initiate the audio-based content-recognition sequence. The new iPad app eliminates that step, by constantly listening for media and pulling up the associated tags in a carousel at the top of the screen.