Black Men: Most Racist Ad Ever?
PepsiCo has withdrawn an advertisement amid claims it is “arguably the most racist commercial in history” and glorifies violence against women. The online ad for Mountain Dew shows a battered white woman on crutches being urged to identify a suspect from a line-up of black men and a goat. The talking goat, named Felicia, threatens to beat the woman if she identifies him to police, saying: “Ya better not snitch on a playa.” The woman then runs away screaming: “I can’t do this, no no no.” The dialogue used in the video, which was developed by African-American rapper Tyler the Creator, is an apparent word play on ‘Dew It’ – the slogan used to promote the drink. Tyler defended his ad: “There’s no type of hate being portrayed in that work of art at all.” And “The stereotypes are what I’m confused on, no one was even thinking about that … I wasn’t thinking, ‘Oh, let’s use all black [people]; or whatever.”
