Are Tweeters Replacing Professional Critics?
Film critics have just endured another blow to their fragile self-esteem. It has long been movie distributors’ practice to slather their posters with adoring quotes from reviewers, along with the traditional migraine-rash of stars. But now the trend is just to use praise from regular cinemagoers on Twitter. The press ad for “The Impossible” (pictured), about a tourist family caught up in the 2004 tsunami, uses one critic’s quote but the other quotes are Twitter praise: “One of the best films I’ve seen #incredible #lovedit” – @Browning_33 “Such a great movie, makes you look at what is actually important in life” – @katie_m_kelly.
