Hollister Models Mock Asians

And we wonder why the Ugly American stereotype never quite goes away. For the grand opening of the first Hollister store in Korea in Yeouido, models dressed as lifeguards were flown in to take photos with customers — you know, the same drill we get stateside. Something we don’t see during the store openings here in the states? Models flipping their middle finger and mocking Asian pronunciation of English on their Twitter accounts. One photo features a model standing in front of Gyeongbokkung Palace, squinting his eyes and making peace signs with his fingers. When one commenter remarked on how many Asians had liked the photo, he responded, “Hahahaha they ruhhvvvv itttt!”

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