Fancy A Fart-Smelling Children’s Book?
Paging John Waters! The Guardian’s Alison Flood reveals: ‘Autumn Publishing is to inject fun into the reading experience with books that smell of bubblegum, berry flavours – and farts. The “technology” used will be called Smellessence. This new imprint will bring out a range of scented books based on its acquisition of rights in “ground-breaking new technology based on micro-encapsulation and touch activation.” I remember a number of scratch-and-sniff books from the 1980s (I rather liked them), but this technology, I’m told, is new: the smells have shelf lives of up to three years, and it hasn’t been used in books before.’
