The Next Big Thing: Shhh!
For an increasing number of new bands, online anonymity and secrecy are the routes to success. Emerging artists are turning to ever more enterprising methods to try to combat our short attention spans. By maintaining some control over how much is known about them and refusing to divulge every fact, song and thought (initially, at least), acts are keeping us curious and, as a result, increasing their shelf life. One example: WU LYF (pictured), who cover their faces in photographs.
