Microsoft Goes ‘Deadliest’ Campaign
Having spent three hours on Easter watching the show, I am intrigued by the Discovery Channel’s advertising strategy for the upcoming season of “Deadliest Catch” which begins tomorrow. The shows fifth season will be advertised through an agreement with Microsoft, which sold 90% of its online advertising to Discovery Communications for the day. Basically, everywhere you go online, you will be inundated with reminders to tune into the show’s opening. And for all that viral advertising has always made me feel uncomfortable in a Big Brother, subliminal messaging, brainwashed kind of way, I can’t help but add that the show is pretty addictive, if fishing for crabs off of Alaska’s coast is your thing.
